To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise. The ads embodied the "Big Brother is watching" slogan, which is the essence of the show.
The campaign installed Blue-tooth transmitters in over 20 high-traffic bus shelters around town. The transmitters automatically sent two anonymous messages to any bluetooth enabled phones in the area.
The f… [More]
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Companies, tour operators and event makers are realizing how powerful the blogosphere has become.
Despite what many people still think, it's not just bored mommy bloggers ranting and raving about their lives as wives; many blogs are written by powerful opinion makers with large readerships. GM, wh…[More]
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If you're getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi.
Launched a month ahead of Euro '08, the TV spot shows a bunch of soccer (football) players not just yelling and jumping around to celebrate, but doing crazy acrobatics like handsprings and b…[More]
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A man probably couldn't get away featuring this ad, but I think as a woman, it's OK to share the humor of this PMS-mocking campaign.
The print campaign for Panadol Menstrual shows an image of a driveway with a small robot delivering the premenstrual syndrome medication. Behind the delivery robot a…[More]
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One of the top stories on Yahoo! News this week was the onslaught of bicycle sales in the wake of $4 per gallon gasoline. Adults are buying bikes for the first time since they were children and bicycle shop owners couldn't be happier, many of them doubling their monthly sales projections. Re-born ri…[More]
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This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers!
The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed miniature scenes that include playgrounds, forests, busy cities, subway trains, dance clubs as…[More]
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Google announced they will launch Friend Connect, an exciting new service that will allow any site to be turned into a social network, absolutely free. Essentially, it will turn the internet one huge, universal social profile.
Google wanted to tap into the hundreds of million of people using socia…[More]
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The 2008 Beijing Olympics have been enveloped in unending political controversy so it’s been tough for some sports fans to get excited. Putting those aspects aside, I really love the five Olympic mascots collectively called the Fuwa.
“The cute Fuwa group consists of five members according to t…[More]
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EasyJet was probably the first airline to use its aircrafts as giant brand billboards, and now it seems aerial advertising is starting to hit the skies hard. We have already seen Armani and Versace transform ordinary aircrafts into superb pieces of design, now MTV is taking off with the idea too.
V…[More]
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Recently, Amnesty International has been extremely active in producing intense and thought-provoking campaigns. The latest addition is "Picture" which was inspired by infamous Abu Ghraib images of prisoners being tortured and ridiculed.
The campaign ingeniously uses the logo of Amnesty Internationa…[More]
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Wish you could have hair like Paris Hilton's? Assuming that was the case for millions of girls, the heiress launched Clipin-Go, a line of fake hair extensions, making it even easier for her fans to copy her look.
Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currentl…[More]
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In today's competitive marketplace, you have to go out there and actively promote yourself if you want to advance in your career. And that is exactly what Mari Pettersson did.
As a fresh newcomer in freelancing, Pettersson wanted to approach some creative directors by delivering them a small poly-…[More]
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Yet another new BlackBerry has hit the market, this time called the BlackBerry Bold. Blackberry says they're targeting the "business" demographic. Uhh, isn't that who they've always marketed to?
The higher-end BlackBerry Bold will be "the first BlackBerry to support high-speed HSDPA cellular netwo…[More]
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As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way.
Working with TBWA ad agency in B…[More]
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ExBoyfriendJewelry.com is a unique online marketplace for old, unwanted jewelry from relationships gone awry.
The site's tagline is, "You don’t want it. He can’t have it back."
In addition to the actual jewelry, the site serves as place for women to share their break-up stories. So you don'…[More]
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Have you ever woken after a hard night of partying and had the worst part not be your pounding head, but the disgrace and confusion as to where you ended up, or who you were with? The walk home for those awkward occasions has often been referred to as the Walk of Shame, but this video ad wants to re…[More]
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Only a university based in Sin City would have the moxie to offer an actual class on how to run a night club. I guess its not unreasonable to believe that all those strippers really are attending college with their tip money. Want to make some real cash after graduation? Forget about Harvard or Sta…[More]
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The ‘Bookman’, pictured here, is a decorative, yet functional piece of furniture, designed and sold in England by artist Kazmierz Szmauz. The construction is wooden, usually made of mahogany.
While it certainly takes more space that a traditional bookshelf, these displays are much more creativ…[More]
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Trying to keep their fingers on the pulse of the new generation, Dolce & Gabbana turned to popular video site YouTube for inspiration. Besides stupid stunts and lonely girls, one of the most popular YouTube categories is lipsynching to music.
From fratboys to teenage girls, YouTube is full of thes…[More]
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Stop fantasizing about owning the much-worshiped Hermes Kelly bag and get one of your own! This is even better than buying it from the boutique because you actually get to customize it by choosing the pattern.
While it's probably not exactly what you had in mind when dreaming of the status bag, th…[More]
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We know smoking is bad, yet everywhere you go, people are still lighting up. Trying a new approach to typical anti-smoking campaigns is Saatchi & Saatchi who will be releasing an Interactive Poster Campaign For QUIT.
The ads have been put up in place of public ashtrays around London. Each ashtray b…[More]
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In order to illustrated their killer editing style, FHM Singapore commissioned ad agency Ogilvy & Mather to create these amazing cut-out ads. The process involved the tedious job of carefully carving through hundreds of pages and cutting out images to produce one brilliantly edited image for each a…[More]
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Take a tip from Tim McGraw this summer: if you're craving some smoky flavours this summer but don't want to risking getting a barbecue stain on your white Tshirt, try a bag of Spicy Jalapeno Fritos Corn Chips!
For a limited time, the Grammy-award winning country singer is endorsing the crispy snack…[More]
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This is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time out”.
The campaign uses posters that look like regular fashion ads, however the fashion models are missi…[More]
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ABC has launched a new initiative in conjunction with several US universities that would be every journalism student’s dream. They are setting up on-campus broadcast stations in which students can work with ABC directly to gain hands on experience.
The company is committed to getting younger dem…[More]
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With the never ending increase in gas prices, people have started to think about fuel alternatives. E-Fuel Corporation, a company in California, has introduced the EFuel 100 MicroFueler, a device that weighs about 200 pounds, that uses 110 or 220 volt power supply and a wastewater drain that is jus…[More]
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My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula…[More]
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My suspicion radar went off recently when Trendhunter featured a recent YouTube viral video, Guys backflip into jeans , when I saw it had been uploaded by a new username hosting only this video.
Now I am happy to find I was not the only skeptical one. Gawker brands it as a stealth ad for Levi's je…[More]
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Just by slapping their names on a fashion label, hundreds of celebrities have launched successful fashion brands. Now the celebrity blogger and self-made star, Perez Hilton, is starting his own line for Hottopic.com.
"2008 is all about expanding the Perez Brand," the blogger says. "I talk about cl…[More]
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Shifting from traditional logos which are printed court side at tennis games, this ad was painted directly on the ground around real tennis courts, making it appear as though the courts were inside a giant Sony PSP, and the live game was a virtual game on the screen.
The interesting idea by the Sc…[More]
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