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play_circle_filled Snacking Mishap Campaigns
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
According to Cheetos, 99% of people snack with their dominant hand and The Other Hand campaign imagines what it would be like to continue snacking and go about daily life completing important tasks... MORE
Compact Utility E-Bikes
Compact Utility E-Bikes
The Slice Lite from Vvolt is a Lightweight Bike with a High Payload
The Vvolt Slice Lite is a new electric bike designed with a focus on utility and adaptability for urban environments. It features a single-size, low-step frame that caters to a wide range of riders,... MORE
Exclusive 420 Ice Creams
Exclusive 420 Ice Creams
Doobie & Morgenstern’s Collaborated on Doobie Scoobie Snacks
Members of the cannabis community who are looking for a convenient and reliable way to satisfy the munchies can treat themselves to a limited-edition 420 ice cream flavor courtesy of same-day... MORE
Seaweed-Based Caviar
Seaweed-Based Caviar
GreenCoLab Makes a Caviar Alternative from Microalgae
Portuguese non-profit private organization GreenCoLab will be debuting three prototypes at Vitafoods Europe, including a caviar alternative mace with microalgae. “As the paradigm shifts away from... MORE
Retractable Camera Lens Smartphones
Retractable Camera Lens Smartphones
The HUAWEI Pura 70 Ultra Captures Stunning Images and More
The HUAWEI Pura 70 Ultra smartphone is making its way to the Chinese market to provide consumers with access to impressive power and performance as well as a photography capability not yet seen on a... MORE
Southern-Style Hard Teas
Southern-Style Hard Teas
Jack Daniel's Country Cocktails' Hard Tea is a Nod to Its Heritage
This spring, Jack Daniel’s Country Cocktails announced the launch of new hard tea beverages that celebrate the brand’s Southern heritage and satisfy the needs of modern drinkers. Jack... MORE
Silicone-Covered Leather-Like Smartphones
Silicone-Covered Leather-Like Smartphones
The Tecno Camon 30 Premier Has Gorilla Glass 5 and More
The Tecno Camon 30 Premier smartphone is a sleek, elegant mobile device being added to the brand’s product range that’s ready to provide users with a premium experience. The smartphone... MORE
Weekend Warrior Compact SUVs
Weekend Warrior Compact SUVs
The Citroen C3 Aircross Easily Handles Commutes and Day Trips
The Citroen C3 Aircross compact SUV showcases the brand’s commitment to a modern design philosophy that also takes the changing consumer lifestyle into account. The vehicle is built on the... MORE
Jaguar-Supporting Skincare
Jaguar-Supporting Skincare
LUSH's Brazil Nut Oil Helps Jaguars Thrive In The Wild
Lush stands out for its commitment to ethical and sustainable sourcing, particularly evident in their Brazil nut oil procurement. They partner with Candela Peru, an organization dedicated to... MORE
Hybrid Smartphone Photography Systems
Hybrid Smartphone Photography Systems
The Beaverlab Tech Excope DT1 Enhances Existing Setups
The Beaverlab Tech Excope DT1 is an aftermarket solution for avid or amateur photographers alike to pair with their smartphone as a way to greatly accentuate their capabilities in the field. The... MORE
Almond Spread
Food brands are using almonds as a base for cream cheeses for increased protein
Trend - Brands are creating plant-based cream cheese alternatives with almond as the base ingredient. This popular nut is used due to its health benefits. When compared to whole milk products, almond-based alternatives have healthy fats, fibers, more vitamins, and do not lose out on protein.

Insight - In the modern era, it is no longer only vegan or vegetarian consumers who gravitate toward plant-based alternatives. Many health-conscious consumers find that these products have more balanced nutrient lists, enabling them to better fit with these consumers' lifestyles. Brands are recognizing the shift in the market for plant-based products and are now releasing alternatives that advertise nutritional benefits on the label, rather than positioning the product as vegan or vegetarian alternatives to the norm.
Workshop Question - How might your brand expand its consumer base by shifting its marketing strategies, rather than changing its products or services?
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Popularity
Activity
Freshness
Patterns
Megatrends
Inaugural Tech Power Stations
Inaugural Tech Power Stations
The DJI Power Stations Come in Two Models
The DJI Power stations have been shown off by the brand as its first foray into the portable power station market that are slated to provide impressive capabilities for consumers in Europe and the US.... MORE
Luxurious Golf Course Collections
Luxurious Golf Course Collections
The Jimmy Choo / Malbon Golf Collection is Laidback Yet Preppy
The Jimmy Choo / Malbon Golf Collection has been created in partnership between the brands as a series of fashions that will look right at home on the green or when opted for as streetwear. The... MORE
Authentic Mango-Flavored Liqueurs
Authentic Mango-Flavored Liqueurs
Chinola Mango Liqueur is Sweet Yet Tangy
The Chinola Mango Liqueur is the latest addition to the brand’s lineup of vine-to-table fruit liqueurs that’s arriving at just the right time to coincide with the change in seasons. The... MORE
Automotive Brand Decor Collections
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
The Bugatti Home Collection is a new range of furniture and decor pieces for the home designed to bring the automotive brand’s high-end aesthetic to any space. The collection was unveiled at... MORE
Ultra-Rugged Pilot Timepieces
Ultra-Rugged Pilot Timepieces
The G-SHOCK GRAVITYMASTER GR-B300 Comes in Three Colors
The G-SHOCK GRAVITYMASTER GR-B300 timepiece is being added to the brand’s range of watches to provide aircraft or aviation enthusiasts alike with the perfect option for their lifestyle. The... MORE
play_circle_filled Soccer Star Chip Campaigns
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
The Lay’s x Messi chip bags are being launched by the snack brand to commemorate its collaboration with soccer star Lionel Messi that are arriving just in time for soccer season. The limited-... MORE
Social Media Forecasting Tools
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
The WGSN TikTok Analytics forecasting methodology tool has been developed by the brand as a solution for brands to help them keep more of a pulse on what’s happening on social media. The tool... MORE
Tongue-In-Cheek Grilling Ads
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Canadian condiment giant, Hellmann’s, is capitalizing on consumer cravings for summer grilling with a tongue-in-cheek campaign.  A recent survey revealed that nearly two-thirds (64%) of... MORE
Proprietary Connection Swimming Headphones
Proprietary Connection Swimming Headphones
Zygo Z2 Headphones Use a Water-Friendly Protocol
The Zygo Z2 swimming headphones are the latest version of the brand’s water-friendly audio accessory that will enable athletes to easily enjoy their favorite music or content when in the pool.... MORE
Affordable AI-Powered Earbuds
Affordable AI-Powered Earbuds
Nothing Debuted its Ear (a) Cost-Effective Earbuds at $99
The Ear (a) are new affordable wireless earbuds from Nothing that are designed to cater to audiophiles with advanced audio technology. They feature a custom 11 mm dynamic driver and a ceramic... MORE
Convenient Cake-Flavored Treats
Convenient Cake-Flavored Treats
Little Debbie Birthday Cake Creme Pies are Crunchy and Creamy
Little Debbie Birthday Cake Creme Pies are a new addition to the brand’s extensive range of treats that are formatted with taste and convenience in mind to allow for everyday indulgence at... MORE
3D-Knit Airplane Seat Designs
3D-Knit Airplane Seat Designs
The 'Modulo' Aircraft Seat Concept Sustainably Upgrades First Class
The ‘Modulo’ aircraft seat concept has been designed by the Caon Design Office and Woolmark as an elevated seat design for travelers in first class to enjoy. The seat design incorporates... MORE
Parent-Based Baby Name Generators
Parent-Based Baby Name Generators
SeeYourBaby Uses Parents Names to Algorithmically Generate Names
The SeeYourBaby AI Baby Name Generator is an artificial intelligence (AI)-powered tool designed to assist expectant parents in selecting a name for their child. Utilizing advanced AI algorithms, the... MORE
Overnight Pore Treatments
Overnight Pore Treatments
The Porefessional Shrink Wrap by Benefit Disappears Pores with AHA & PHA
For beauty lovers who wish their pores would shrink overnight, Benefit Cosmetics created The Porefessional Shrink Wrap. This overnight AHA and PHA pore treatment visibly refines the appearance of... MORE
AI-Enhanced Transparent Earbuds
AI-Enhanced Transparent Earbuds
Nothing Launches an Earbud Line Made with Artificial Intelligence
Nothing recently unveiled its new earbud line in collaboration with ChatGPT. One of the standout releases is the Nothing Ear, designed for audiophiles seeking premium sound quality. One noteworthy... MORE