A friend of mine just told me that it has NOT been sold (probably nobody wanted to buy it) Apparently that boss McKinnon has somewhat of a bad reputation as well, a bad past. The whole thing is just a disaster (on a bottle, ofcourse)

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Yes, Spirit Lust, you are right. They did get rid of a whole lot of staff, AND, from what I heard, did not even pay them out appropriately. The biggest problem with ilove, was never the idea, but the two people who started it, the one, straight out of uni with not a clue about how to run a company, and the other, a master of many a failed business venture. Both of them, with dollar signs in their eyes, proceeded to trash a wonderful idea by employing people with unsuitable qualifications as well as their friends. Hardly a recipe for success. The latest is this: Because the product was so unsuccessful and sat on the shelves for months, they have sold it to a publishing house in Melbourne, and have comtinued to develop a new company called OPP (On product publishing) with a logo which looks as if it has been designed by my teenage daughter. Go on, take a look, I cannot work out what it means. And if I cannot, (I work in advertising) imagine the general public?! Ahhhh, lack of inexperience and know how, can ruin even the greatest ideas... What a sad bunch...

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