Nigel Goodwin's Comments

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      Nigel Goodwin

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Nigel Goodwin's Comments


{title}Fake Prostitutes - Cut Out Signs To Make a Statement
If you are not a property owner and you fight against the unfair rises in the rents month after month, the solution is knocking at your door: fill the neighborhood with prostitutes! You can do it easily:… 		This is hilarious! What an innovative idea.
- Nigel Goodwin
{title}Papa John's Guerilla Ad - Fake Delivery Man in Your Peep Hole
Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery… 		Interesting idea.
- Nigel Goodwin
{title}Body Parts in Garbage Cans for The Truth Campaign
There are more lives being thrown away by smoking every month than there are garbage cans in New York City. To illustrate that point, the Truth campaign dumped fake body parts into dozens of garbage cans… 		Now that's a hard-hitting ad campaign. Morbid, but probably effective, considering the message.
- Nigel Goodwin
{title}Fake Police Car Behind Billboard - IsBank Ad Gets Your Attention
This April Fools watch out for Jokers, they’re everywhere!! If you live in turkey and you pass by this Billboard Ad Created by Isbank don’t be fooled, because the police car hiding behind the billboard… 		This is awesome. A potential traffic hazard, but awesome.
- Nigel Goodwin
{title}Coinvertising - Fantastic Four Sticker on 40,000 Quarters Gets Fox in Trouble
Wanna promote your movie while upsetting the U.S. Mint? Try coinvertising by plastering Fantastic Four stickers on 40,000 quarters. Apparently, it's illegal to turn a coin into an ad medium, but that's… 		It's an interesting idea, but will it work? Does anyone actually look at the coins that pass through their hands?
- Nigel Goodwin
{title}TV relies on the web as marketing vehicle
NBC on Tuesday said it would promote its autumn lineup of TV shows on the popular YouTube video site, another example of the growing importance of the web as an advertising vehicle. Under the agreement,… 		This is a great way to reach consumers (viewers) through a new medium and get them involved.
- Nigel Goodwin
{title}The Million Dollar Website Guy - A Follow Up
It took a 21-year-old a few minutes to come up with an idea which has made him more than one million dollars in four months. So what's his secret? It started with a blank notepad, an overdraft and a… 		I wish I had thought of this!
- Nigel Goodwin
{title}Capital One Canada Hands in My Pocket Ads: From Jingle to Single
Late last year, Capital One Canada launched its "Hands in my Pocket" advertising campaign to promote its low rate credit cards. The Hands in My Pocket song is base on the premise that the Big 5 Canadian… 		A very successful ad campaign due to its viral impact. I like this one.
- Nigel Goodwin
{title}Mercedes Benz: Most Rapped About Brand in 2005
Car, gun, fashion and booze labels populate list of 100 most popular brands in year's rap hits. Mercedes received 100 mentions, while Nike came in second with 63 mentions and former No. 1 Cadillac took… 		Good for Mercedes, Nike and Cadillac. Just think of the impact all that free publicity will have on their brands. Brand association is a powerful thing. It's just too bad that most listeners can't afford the cars...
- Nigel Goodwin
{title}Genghis Khan to get Brand Protection
Genghis Khan is now a brand. In fact, the Mongolian parliament has created a law that enables the government to use Genghis Khan as a liscensed brand and image. His empire may have vanished 700 years ago,… 		It seems like anything can be branded -- even long-dead tyrants. But this might actually be a smart business move.
- Nigel Goodwin





{title}Gratevertising - Party Store Uses Subway Grates for Promotion
You may think subway grates look nasty, but 'Surprise Party Specialists' in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The… 		I love this ad campaign -- very innovative and hilarious, too.
- Nigel Goodwin
{title}Baby Couch Potatoes - An Alarming Trend
Baby Einstein videos and public television for preschoolers definitely have their place in maintaining the sanity of any parent. Unfortunately, an alarming number of toddlers under the age of 2 are getting… 		As the father of a 6 month-old baby, I find this news alarming. Here's an idea: read to your kids instead of using the TV as a babysitter. Here's another idea: play with them. If you're raising children, put some effort into it.
- Nigel Goodwin
{title}Gamirasu Cave Hotel - Be Like Batman
Be like Batman with a cave of your own. This is now a possibility at this cave hotel. "A cave, you probably did not imagine one as comfy as Gamirasu Cave Hotel in Ayvali Village, Cappadocia, Turkey. Originally… 		Very cool. This hotel offers a truly unique travel experience.
- Nigel Goodwin
{title}Bizarvertising - Strangest Zune Ad Ever
In a world where nothing gets noticed, you need an edge if you want people to look at your ad. Some marketers use sex, some use sex, and still others use... well, you get the point. For Microsoft's latest… 		Positive: The ad got my attention. Negative: I have no idea what it's trying to say or even what product it's promoting. If people watch an ad but no one understands it, that's not exactly effective, is it?
- Nigel Goodwin
{title}Pillow Fight Clubs - Now in Buenos Aires
Earlier in the year we covered Pillow Fight Clubs, which had started in in San Francisco. Now, the massive pillow fights have expanded all the way to Buenos Aires. The recent pillow fight took place… 		Wild! All the big kids can have fun again. Let me know when the next one's happening.
- Nigel Goodwin


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