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 Fake Prostitutes - Cardboard Cut-Outs Make Neighbourhood Statement in Tel AvivThere is nothing like fake prostitutes on every street corner to reduce the price of rent, which is exactly what was done in a Tel Aviv neighbourhood. If you are not a property owner and you fight against… |
This is hilarious! What an innovative idea. Nigel Goodwin on May 30, 5:33 AM
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 Papa John's Guerilla Ad - Fake Delivery Man in Your Peep HolePapa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery… |
Interesting idea. Nigel Goodwin on May 30, 5:32 AM
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 Body Parts in Garbage Cans for The Truth CampaignThere are more lives being thrown away by smoking every month than there are garbage cans in New York City. To illustrate that point, the Truth campaign dumped fake body parts into dozens of garbage cans… |
Now that's a hard-hitting ad campaign. Morbid, but probably effective, considering the message. Nigel Goodwin on May 30, 5:31 AM
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 Fake Police Car Behind Billboard - IsBank Ad Gets Your AttentionThis April Fools watch out for Jokers, they’re everywhere!! If you live in turkey and you pass by this Billboard Ad Created by Isbank don’t be fooled, because the police car hiding behind the billboard… |
This is awesome. A potential traffic hazard, but awesome. Nigel Goodwin on May 30, 5:28 AM
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 Coinvertising - Fantastic Four Sticker on 40,000 Quarters Gets Fox in TroubleWanna promote your movie while upsetting the U.S. Mint? Try coinvertising by plastering Fantastic Four stickers on 40,000 quarters. Apparently, it's illegal to turn a coin into an ad medium, but that's… |
It's an interesting idea, but will it work? Does anyone actually look at the coins that pass through their hands? Nigel Goodwin on May 30, 5:09 AM
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 TV relies on the web as marketing vehicleNBC on Tuesday said it would promote its autumn lineup of TV shows on the popular YouTube video site, another example of the growing importance of the web as an advertising vehicle. Under the agreement,… |
This is a great way to reach consumers (viewers) through a new medium and get them involved. Nigel Goodwin on May 30, 5:07 AM
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 Million Dollar Business Minds - Young Entrepreneur Gets Lucky With His BrainstormingIt took a 21-year-old a few minutes to come up with an idea which has made him more than one million dollars in four months. So what's his secret? It started with a blank notepad, an overdraft and a… |
I wish I had thought of this! Nigel Goodwin on May 30, 5:05 AM
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 Jingles to Singles - Capital One’s ‘Hand in My Pocket’ Ads Reach Much Music BulletLate last year, Capital One Canada launched its "Hands in my Pocket" advertising campaign to promote its low rate credit cards. The Hands in My Pocket song is base on the premise that the Big 5 Canadian… |
A very successful ad campaign due to its viral impact. I like this one. Nigel Goodwin on May 30, 5:04 AM
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 Mercedes Benz: Most Rapped About Brand in 2005Car, gun, fashion and booze labels populate list of 100 most popular brands in year's rap hits. Mercedes received 100 mentions, while Nike came in second with 63 mentions and former No. 1 Cadillac took… |
Good for Mercedes, Nike and Cadillac. Just think of the impact all that free publicity will have on their brands. Brand association is a powerful thing. It's just too bad that most listeners can't afford the cars... Nigel Goodwin on May 30, 5:02 AM
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 Genghis Khan to get Brand ProtectionGenghis Khan is now a brand. In fact, the Mongolian parliament has created a law that enables the government to use Genghis Khan as a liscensed brand and image. His empire may have vanished 700 years ago,… |
It seems like anything can be branded -- even long-dead tyrants. But this might actually be a smart business move. Nigel Goodwin on May 30, 4:58 AM
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 Gratevertising - Party Store Uses Subway Grates for PromotionYou may think subway grates look nasty, but 'Surprise Party Specialists' in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The… |
I love this ad campaign -- very innovative and hilarious, too. Nigel Goodwin on May 30, 4:55 AM
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 Baby Couch Potatoes - An Alarming TrendBaby Einstein videos and public television for preschoolers definitely have their place in maintaining the sanity of any parent. Unfortunately, an alarming number of toddlers under the age of 2 are getting… |
As the father of a 6 month-old baby, I find this news alarming. Here's an idea: read to your kids instead of using the TV as a babysitter. Here's another idea: play with them. If you're raising children, put some effort into it. Nigel Goodwin on May 10, 7:47 PM
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 Gamirasu Cave Hotel - Be Like BatmanBe like Batman with a cave of your own. This is now a possibility at this cave hotel. "A cave, you probably did not imagine one as comfy as Gamirasu Cave Hotel in Ayvali Village, Cappadocia, Turkey. Originally… |
Very cool. This hotel offers a truly unique travel experience. Nigel Goodwin on Feb 1, 5:52 AM
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 Bizarvertising - Strangest Zune Ad EverIn a world where nothing gets noticed, you need an edge if you want people to look at your ad. Some marketers use sex, some use sex, and still others use... well, you get the point. For Microsoft's latest… |
Positive: The ad got my attention. Negative: I have no idea what it's trying to say or even what product it's promoting. If people watch an ad but no one understands it, that's not exactly effective, is it? Nigel Goodwin on Jan 5, 8:05 AM
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 Pillow Fight Clubs - Now in Buenos AiresEarlier in the year we covered Pillow Fight Clubs, which had started in in San Francisco. Now, the massive pillow fights have expanded all the way to Buenos Aires. The recent pillow fight took place… |
Wild! All the big kids can have fun again. Let me know when the next one's happening. Nigel Goodwin on Jan 4, 4:30 AM
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