Michael Marucci's Comments

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   Michael Marucci

Trend Hunter - Trend Spotting and Cool Hunting
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Michael Marucci's Comments


{title}SpamShirt - Recycling Spam into Sparkling New T-Shirts
Spam Shirt has a few comical shirts with common Spam email subject lines, and you can even create your own Spam Shirt. Spam Shirt's rule is that the Spam mustn’t have any "editing of text, no changes… 		Nice concept.
- Michael Marucci
{title}Pole Dancing Exercise - Sexy Movements Become the Latest Form of Exercise
Pole dancing is becoming the latest form of exercise. A year ago we already posted that you can buy a pole dancing kit, but fitness schools are offering pole dancing across the globe, from Toronto to… 		I've seen this in LA as well... Hot exercise!
- Michael Marucci
{title}Subliminal Auditising - Audi gets logo in Chevy Ad
So this obviously was not intentional, but you do have to wonder how no one happened to notice that the interlocking metal rings in the top right hand of the page resemble a competitor's logo - Audi. This… 		Auditising... Nice one. I wonder if (or how much) this was digitally enhanced by an Audi driver...
- Michael Marucci
{title}Human Vending Machine
This vending machine near Hachiko square in Shibuya Japan is not an ordinary vending machine; it is actually operated by a charming human operator inside which passes the purchased goods out to you. Complete… 		I think you can get a lot of great publicity for something like this. I could have used the concept for a couple client's I've had in the past.
- Michael Marucci
{title}College Notebooks Become Ad Medium - UNOTES
UNOTES is a new venture launching a line of free college notebooks, suplemented by advertising. The program is rolling out nationally in September. For advertisers, the site describes, "UNOTES is a high… 		Free is good. Marketers are banned from most opportunities in high schools, but college and university students appear to be free game. I'm actually surprised this hasn't happened sooner and I wonder when we'll see a sponsored TEXT book (ie. not just a notebook).
- Michael Marucci
{title}Corporate Sponsored Landmarks - Golden Gate Bridge Seeks Sponsor
We may be entering an age of corporate sponsored landmarks, and the Golden Gate Bridge could be one of the first landmarks on the auction block. Facing an $87 million deficit, the district of San Francisco… 		Spectacular. I think I know a client who'd love to sponsor the Empire State Building. It just depends on the price tag.
- Michael Marucci
{title}Elephant Polo - Cartier Event Attracts Attention
If you want to attract the media AND protestors, then you should sponsor a game of Elephant Pool. That's what Cartier did. 		I'm in the 'for' camp. People in India already ride elephants and the idea of Elephant Polo seems majestic - which is in line with the brand image Cartier seeks to convey. Well done.
- Michael Marucci
{title}Lost Addiction - How Stephen King Would End Lost
Are you addicted to Lost? Me too. It may be a trend. However, it could also be a problem. The show's growing popularity means that the authors need to keep expanding the plot without ever answering… 		The never ending saga is why I hate this show (and why I watch every episode!)
- Michael Marucci
{title}Topless Blondes in Danish Road Safety TV Ad Campaign
It has to be seen to be believed; Danish road safety officials responding to the fact that speeding vehicles are blamed for 25% of road deaths in Denmark, have dreamt up a TV road safety campaign which… 		Who knew topless blondes would get attention... ;)
- Michael Marucci
{title}Topless Blondes in Danish Road Safety TV Ad Campaign
It has to be seen to be believed; Danish road safety officials responding to the fact that speeding vehicles are blamed for 25% of road deaths in Denmark, have dreamt up a TV road safety campaign which… 		Clever!
- Michael Marucci


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