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image 1 for Controversial Support Bra Ad - Running FreeControversial Support Bra Ad - Running Free
This is a controversial ad campaign that has sparked much debate. It’s an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the…

Dear readers, My name is Alexandra and I'm here with my colleague Courtney. We would like to apologize to everyone we've offended with our work. We are both avid runners and the ads were intended to make light of the need for support bras. We didn't anticipate they would upset so many people, nor would we ever trivialize the issue of battered women. We sincerely regret using these images in the way that we did. In response to Running Free's claims, there are always two sides to a story. The store owner did in fact work with us and approve the ads. We have his signature on a sign-off form. He also displayed them in-store. We've all made a mistake in judgment in regard to these ads. Our sincerest apologies, Alexandra and Courtney

DDBARW on Feb 27, 11:03 PM
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