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Billboards Trends

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.
Ideas
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Videos
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Insights
Employee Fragrance Campaigns
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
People are always eager to discover the perfumes worn by their favorite celebrities, and celebrity endorsements can catapult a brand to prominence—Lidl is promoting its range of perfumes with a... MORE
Beer-Pouring Party Billboards
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Inspired by an iconic billboard campaign from Carlsberg, JUBEL set up a billboard that pours pints and doubles as a gateway to a secret party. The brand’s Definitely the Best Poster in the... MORE
Lazy Cereal Campaigns
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
These new SURREAL cereal billboards are a cheeky marketing endeavor by the brand that takes a decidedly lazy approach to help convey a sense of camaraderie with consumers this month. The billboards... MORE
Replenishing Mineral Water Campaigns
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
As of January 1st, thousands of people pledged to participate in Dry January, Crazy Water is kicking off a campaign that calls the month Crazy Dry January. After weeks of indulgence, many people... MORE
Collaboration-Teasing Streetwear Billboards
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Supreme and Corteiz, a cult-favored London-based label, dropped a cryptic hint about their first-ever collaboration. The teaser surfaced through a bold red billboard in West London, showcasing both... MORE
Architecture-Inspired QSR Ads
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
This new McDonald’s campaign has been created for the Norway market to encourage consumers to stay at home this winter, while still enjoying their favorite menu items. The ad features the brand&#... MORE
Big-Screen Cat Ads
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
For many, the prospect of seeing their face on a billboard in Times Square remains a distant dream but around National Cat Day, some cat owners will get the chance to see their beloved feline... MORE
Immersive Hybrid Billboards
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
To convey the immersive nature of its mixed-reality headset, Meta is masking the launch of the Meta Quest 3 with Halloween Thrillboards. Like the mixed-reality headset, these billboards blur... MORE
Wasteful Shopping Billboards
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Last year, more than three million Christmas gifts landed in the garbage according to Not On The High Street, and it is promoting its Don’t Gift Guide with 3D billboards for more mindful... MORE
play_circle_filled Musical Monsoon Billboards
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Lipton-owned tea brand Brooke Bond Taj Mahal Tea created a Guinness World Record for the “Largest Environmentally Interactive Billboard,” with Megh Santoor. This 150-foot installation... MORE
Head-Mounted Display
High-definition displays are built into lightweight wearable eyewear
Trend - Tech brands are developing head-mounted wearables with built-in high-definition screens. These devices do not have onboard processors for VR, and serve primarily as large, private, simulated screens. This enables brands to reduce prices and appeal to consumers who require on-the-go displays.

Insight - Many remote workers choose to work in environments different from their home desks, such as coffee shops, for a change of environment and mindset. These workers prioritize remote productivity solutions to optimize workflow on the go, and are drawn to low-cost solutions to these desires. Tech brands are recognizing the need for remote productivity solutions and are creating lower-cost wearables with privacy features to address these consumers.
Workshop Question - How could your brand create products or services that bolster productivity in remote scenarios?
8.1
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Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Illusory Fry Billboards
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With “fing fing” meaning “shake” in... MORE
AR Sampling Advertisements
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Coca-Cola’s #TakeATaste campaign is a digital one that uses augmented reality to share an engaging experience and a bottle of Coca-Cola Zero Sugar. People in major UK cities can now try a... MORE
Coded Snack Campaigns
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Takis, a Gen Z-favorite snack, is finally launching across select Aldi branches across the UK and the brand is quietly announcing its presence with a covert Drop Codes campaign that speaks to people... MORE
play_circle_filled User-Generated Toronto Baseball Ads
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
As the Toronto Blue Jays inch closer to a coveted playoff spot, the city’s excitement is palpable. With fans on the edge of their seats, hoping for a September playoff surge, the fervor around... MORE
play_circle_filled Deserted Island Billboards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate... MORE
Illusory Yogurt Billboards
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Müller Yogurt & Desserts teamed up with creative agency VCCP London to reintroduce the return of Müller Corner Mississippi Mud Pie Inspired. This campaign speaks to consumers who originally... MORE
Abortion Care-Promoting Campaigns
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Hey Jane, a women’s health and wellness platform, has officially launched a new campaign to protest the anniversary of the ended Roe v. Wade decision. The campaign aims to increase awareness... MORE
Individualized Streaming Billboards
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Black Mirror, the sci-fi anthology series that eerily parallels real life, is creating intrigue for its newest season with customized billboards across the UK. The first episode of Black Mirror... MORE
Sweating Billboards
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
To create intrigue for Extraction 2 and draw people into the action in an interactive way, Netflix created a sweating billboard. To make these perspiring billboards in New York City and Los Angeles,... MORE
Rosé-Dispensing Billboards
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
For the purposes of promoting various food and beverage products, many different dispensing billboards have been created but none of them will be as appealing to wine lovers as Aldi’s rosé-... MORE
AI-Created Burger Ads
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI is becoming more and more prevalent in marketing and recently, two of the largest fast food chains in the world created burger ads using ChatGPT. In Brazil, McDonald’s kicked things off by... MORE
Accessible Sportswear Campaigns
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Because of cutting-edge garment technology and levels of performance, accessible sportswear pieces have traditionally been hard to come by and this presents a barrier for many consumers. Decathlon,... MORE
play_circle_filled Recycled Beer Bottle Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
To encourage recycling, Corona created a series of beer bottle ads with no beer bottles in sight. These ads from a campaign crafted by advertising agencies DAVID São Paulo and DAVID Bogota help to... MORE
Hand Sanitizing Stadium Campaigns
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Direct-to-consumer hand sanitizing brand Shimmy, known for its eco-friendly focus, has partnered with Gillette Stadium to reach business owners and potential customers. In the past, Shimmy’s... MORE
Sun-Framing Billboards
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Minute Maid is committed to helping consumers get their daily dose of Vitamin D, so much so that it created a billboard that helps passersby bask in the sun. The Open Billboard has a large cutout... MORE