Billboards Trends

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.

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#1: Female-Focused Sports Initiatives

adidas Created a Female-Inspired LED Basketball Court FULL ARTICLE

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Scented Fast Food Billboards

McDonald's Set Up a French Fry-Scented Billboard

Visual branding powerfully shapes perception, yet sensory marketing can eclipse its influence, particularly through scent that evokes emotions and triggers vivid memories—and McDonald’s did... MORE

Cross-Border Condiment Campaigns

Daring Travelers Received Limited-Edition Smuggler Marmite Jars

Marmite, the divisive savory food spread based on yeast extract, is known for being a product that people either love or hate and the brand created a “smuggling ring” and limited-edition... MORE

Interactive Recruitment Billboards

easyJet's Campaign Encourages Women to Consider a Pilot Career

easyJet’s newest campaign transforms traditional one-dimensional recruitment billboards into a dynamic, interactive display, captivating passersby with the chance to chat with real top talent... MORE

Ketchup Dispenser Billboards

'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment

Outside of restaurants that don’t offer ketchup, Heinz set up Smack for Heinz billboards that offer a playful way for people to complete their meals with a beloved condiment. The “... MORE

Employee Fragrance Campaigns

Lidl's Fragrance Campaign Features Local Talent with Celebrity Names

People are always eager to discover the perfumes worn by their favorite celebrities, and celebrity endorsements can catapult a brand to prominence—Lidl is promoting its range of perfumes with a... MORE

Beer-Pouring Party Billboards

JUBEL Made a Billboard That Pours Pints Invites People in to Party

Inspired by an iconic billboard campaign from Carlsberg, JUBEL set up a billboard that pours pints and doubles as a gateway to a secret party. The brand’s Definitely the Best Poster in the... MORE

Lazy Cereal Campaigns

SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions

These new SURREAL cereal billboards are a cheeky marketing endeavor by the brand that takes a decidedly lazy approach to help convey a sense of camaraderie with consumers this month. The billboards... MORE

Replenishing Mineral Water Campaigns

Crazy Water's Crazy Dry January Makes Not Drinking Fun

As of January 1st, thousands of people pledged to participate in Dry January, Crazy Water is kicking off a campaign that calls the month Crazy Dry January. After weeks of indulgence, many people... MORE

Collaboration-Teasing Streetwear Billboards

Supreme and Corteiz Teased a Colaboration in London

Supreme and Corteiz, a cult-favored London-based label, dropped a cryptic hint about their first-ever collaboration. The teaser surfaced through a bold red billboard in West London, showcasing both... MORE

Architecture-Inspired QSR Ads

This New McDonald’s Campaign Encourages Eating at Home

This new McDonald’s campaign has been created for the Norway market to encourage consumers to stay at home this winter, while still enjoying their favorite menu items. The ad features the brand&#... MORE

AR Gaming

Entertainment brands are creating consoles designed for use with wireless AR headsets

Trend - Hardware manufacturers are creating new gaming consoles designed to be used with wireless Augmented Reality (AR) headsets. These unique handheld devices use head-mounted displays rather than traditional screens, but function like traditional game consoles instead of VR headsets.

Insight - The rapid advancement of metaverse-adjacent technologies, such as VR headsets, has made these devices far more sophisticated and cost-effective. This has led to an increased interest in these technologies from tech-enthusiast consumers looking to try new technologies as early as possible. As a result of these factors, brands in adjacent industries, such as gaming, are repurposing these new technologies to diversify product offerings in their spaces.

Workshop Question - How can your brand leverage the advancements in AR and metaverse-adjacent technologies to create innovative experiences or products for your target audience?

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