Laura is an Editor for Trend Hunter with a background in branding, social media and design, combining her sharp eye for aesthetics with a powerful understanding of communication in its many forms.
How do you define cool?
To me, cool is confident and a little offbeat.
What is your secret to uncovering trends?
Find something so cool, weird or innovative you absolutely must share with someone else immediately.
What do you enjoy most about Trend Hunter?
Discovering idea after idea is kind of like getting sucked into watching endless cat videos on YouTube... addictive and amazing.
What is your favorite trend?
I am really loving biomimicry and the emergence of non-standard architecture.
What are your tips for writing a juicy post?
Find interesting visuals that you'd want to click on and read more about. Something that's new, will provoke a reaction and compels people to share.
How do you reset to be creative?
I recharge with good indie music, yoga or taking a walk.
What inspires or excites you?
The weird and the wonderful.
Predict something awesome for 2020?
Some sort of hyper-sustainable transit to take you from continent to continent in a matter of minutes.