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Ersahin, started his “hunting” journey in the beginning of the 90s at the strategic planning department of a local giant ad agency where he worked mainly on strategy and qualitative research for various brands. Later on, joining The Coca-Cola Company was responsible for the marketing communication of various brands in Eurasia countries. His interest in online marketing paved the way for the leadership of the first local internet ad network in Turkey. Ersahin also served as a consultant/planner for the new business teams of various agencies until co-founding TargetYouth in 2002. TargetYouth enjoyed being the first and only “target audience specialist” marketing agency in the Eurasia region, established to serve brands and clients targeting only kids, teens and young adults. Following TargetYouth, Ersahin is currently working at Turkcell as Head of Content Services such as mobile TV, mobile music, games, etc. Emre Ersahin InterviewWhat is unique that's not in your bio? One lucky marketing guy who just swinged himself back into corporate life after an episode of entrepreneurial adventure. Married, new father, living with 2 dogs, 3 cats! What's your favorite accomplishment? Being a dad. How do you define cool? I don’t What is your secret to uncovering trends? Geographic Correlation! That is similar things popping out in totally irrelevant places. What do you enjoy most about Trend Hunter? The way it’s been feeding me! What is your favorite trend? Protesting using GSM technology! What's the best tips for writing a juicy post? You have to find the time! How do you reset to be creative? Lately I have been looking at greens in the park, mainly old trees, grass, etc. Green lively things that underline sustainability and persistance, yet we don’t know on which limb the next blossom might pop out. What inspires or excites you? Life force in people around Predict something awesome for 2020? Everybody will be a trendhunter! |
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