Ed White, Trend Hunter

SUV-Sized Shoe Sculptures - Adidas Originals Left-Right Project (VIDEO)

Following the lead of Onitsuka Tiger, which last year created an intricately detailed shoe made, as their tagline asserts, in Japan, Adidas has created a pair of giant shoe sculptures designed by rival West and East Coast creative crews dubbed The Left and Right Project. The project, which pits Surface To Air (based in New York) against San Francisco’s… [More]

Micro Music Venues - The Black Cab Sessions

It’s a simple premise really – get a black cab, get an up and coming band/artist and a video camera, drive around while they play and then post the resulting footage online. Et voila: the Black Cab… [More]

Beautiful Ennui - New Elbow Video "One Day Like This"

Boredom is the new black, as espoused by Ringan Ledwidge’s marvellous new video for Elbow. Playing out a little like the magical dancing plastic bag scene in “American Beauty”, Ledwidge takes the everyday occurrence of LA sign twirlers and elevates it to a meditation on the creativity of enn… [More]

21st Century Pop Pointillism: New Hot Chip Video - One Pure Thought

Love it or hate it, Hot Chip’s day-glo kookiness has been carefully cultivated with some super-savvy music video director choices (Nima Nourizadeh, Garth Jennings) that have paid dividends in viral pass-aroundability and musical kudos. Their latest, through London-based animation house Trunk, lo… [More]

Celebrity Social Networks - Radiohead W.A.S.T.E.

As if we didn’t have proof enough of Radiohead’s forward thinking embrace of modern technology and marketing (see their Pay What You Want release of new album In Rainbows recently), the ever innovative… [More]

Art 2.0 - Bio Mimetic Butterflies

Paintings? Rubbish. Sculpture? So last century. Too static, too didactic, too one-way. There’s a new medium in town kids: technology-harnessing art that uses modern wizardry to create enhanced, interactive aesthetic experiences. Take Boston-based creative hotshop The Barbarian Group, which created… [More]

Outsider Art The Movie - Beautiful Losers

Since films like Dogtown and Z-Boys and Riding Giants catapulted former outsider sports like skating and surfing into the cinematic limelight, everyone’s been getting in on subculture filmmaking. Step up Beautiful Losers an in-depth look at the early ’90s New York and LA-based art scene encompas… [More]

Micro-Media Outlets - Pitchfork.TV

While mainstream channels and broadcasters everywhere scrabble to diversify and work out new revenue models in the face of plunging viewing numbers (MTV, that means you), some independent media outlets… [More]

Anti-Hype Asymmetrical Advertising - Nomis Football Boots

In the world of multi-million dollar, celebrity-endorsed sports marketing (yes, that means you Nike and Adidas) performance is something that’s actually surprisingly overlooked in favour of glossy but… [More]

Brand Personalization - Customize Your Scion Speak's Logo

It's all you, you, you. Well for Scion anyway, which is launching Scion Speak, which allows the car brand's enthusiasts to personalize their vehicles yet further with custom-made modern age heraldic crests… [More]