With a background in fashion, art and design Claudia Cukrov’s thrives on ideas and innovation. A regular columnist on international trends and local hot spots for the Sunday Times Magazine’s Cool Hunting page, Claudia travelled to New York mid-2008 for an internship at top fashion forecasting agency Fashion Snoops.

Changing course to focus on the diverse field of lifestyle trend forecasting, Claudia took up work at world-renowned trends and innovation company PSFK. During her time at the Soho office, Claudia carried out trend research, analysis, writing, strategic planning, concept development and qualitative research. Amid writing for the company’s public blog site, Claudia also performed trend analysis and concept development for Target, competitive brand analysis for Apple and helped organise PSFK’s Conference Asia.

Still a regular writer and researcher at PSFK and the Sunday Times, Claudia has also contributed Perth trends and insights to market research and trend consulting firm Youth Intelligence.

Her past studies included a BA in Fashion and Textile Design, in 2006 Claudia carried out her Honours in Fashion and Trend Forecasting. Interviewing fifteen young and local creatives, the ethnographic research observed the local youth fringe culture and not only identified the trends emerging from both the young creative participants and the retail market, but developed a detailed understanding of the demographic factors and mentalities within this fringe culture. From her research emerged her website ‘Perfkids’, a blog that showcases some of Perth’s up-and-coming creative talents.

With a passion for trend forecasting and a keen interest in the brilliance of fringe culture, Claudia enjoys the unconventional workopportunities offered through forecasting and cultural observation, and is always on the lookout for new and innovative ideas.